He is the brains behind the operations here at The Modern Day Apothecary. Phoenix has been learning about the occult since he was ten years old, and has practiced Earth-based spirituality since he was twelve. The Modern Day Apothecary began as a flicker of a dream in his childhood mind. He has always known that he wanted a gift shop with majikal things, and to heal the world of suffering. The Modern Day Apothecary is only the beginning; there is SO much more to come, and Phoenix can't wait to share it with all of you!